Dec 3, 2013

Being Analytics-Ready is not a One-Time Event

By |Business Insights, Cloud Computing, Thought Leadership|

By Sam Somashekar, Senior Product Management / Marketing / Strategy Consultant When implementing a new BI solution, you typically hear the term “organizational readiness”. This refers to the preparation of an organization to use analytics, including training on BI tools and proper data use; establishing processes for support; and shifting or acquiring people with the skills [...]

Sep 26, 2013

What’s the Deal with SAP HANA?

By |Business Insights, Cloud Computing, Technical Insights, Thought Leadership|

Data and data sources are increasing at a tremendously fast pace. In addition to the volume of data being produced by the electronically-connected world, the number of different sources and types of information is growing at unprecedented rates. Organizations are attempting to make use of all this information by storing it in relational or non-relational databases for further analysis by a variety of Business Intelligence tools. However, with the high rate and volume of data comes the need for faster analysis.

Sep 5, 2013

Data-Driven Techniques Transform Marketing into an Analytics-Ready Organization

By |Business Insights, Cloud Computing, Technical Insights|

Marketing Relevance Rises with Business Intelligence and Big Data By Sam Somashekar, Senior Product Management / Marketing / Strategy Consultant Photo credit: Carlos Veira Lorenzo There once was a time when the typical marketing strategy was “if you throw enough against the wall, eventually something will stick.” Marketing budgets were huge, and [...]

Jul 15, 2013

Cloud Chats Question #4

By |Business Insights, Cloud Computing, Technical Insights|

Final Question with Chateaux Principal Ken Zimmerman and Cloud Expert Sam Somashekar Breakdown of Cloud Computing Services (Photo credit: Wikipedia) Ken: When you are advising organizations on creating a cloud strategy, do you typically start with interviews to determine what their motivation is to move to the cloud? What other steps do [...]

Jul 8, 2013

Cloud Chats Question #3

By |Business Insights, Cloud Computing, Technical Insights|

Diagram showing overview of cloud computing including Google, Salesforce, Amazon, Axios Systems, Microsoft, Yahoo & Zoho Ken: You are working with one of our clients now on exploring avenues to get to the cloud. What kinds of things should their decision depend on? Security? Bandwidth? The services provided with the application or [...]

Jun 6, 2013

Interview with Sam Somashekar: Intelligently Using Cloud for Business Growth

By |Business Insights, Cloud Computing, Technical Insights, Tips and Tricks|

We recently interviewed Chateaux Cloud Expert, Sam Somashekar, on the different ways organizations can use the cloud to achieve business growth. Sam Somashekar, Chateaux Cloud Expert Sam began his career at CA Technologies as a software developer, where he eventually brought his extensive software engineering experience to the strategic and tactical level [...]

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